The Digital Connection Agency

We create marketing strategies that can focus solely on improving sales. As most campaigns can be measured, the cost per acquisition is easy to work out, giving us the marketing budget needed to deliver your sales targets. 

Digital advertising delivers short-term results, as do advertising, sales promotion and direct marketing in the non-digital space. Social media, email and content marketing nurtures medium-term opportunities, and search engine optimisation provides long-term benefits to your brand and sales pipeline. We’ll work with you to build the best solution to bring in those leads!

How do prospective customers first encounter your business? There’s a fair chance it’s through your website. That makes your website critical to your sales efforts. We’ll work with you to build a website that encourages customers to travel further down their buyer’s journey, straight to you!

We can create the brand identity that delivers that professional and up-to-date experience your prospects and customers demand. It’s not just the marketing or your website either; it’s anything your sales team needs to seal the deal. That could be brochures, presentations, videos, exhibition stands, stationery, signage, uniforms.

The Digital Connection Agency understands how confusing marketing can be. That’s why we put together our marketing strategy service. Once we’re done, not only will you end up with a robust marketing plan that explains everything that you need to do, but you’ll also get to see how and why we’ve reached that solution.

Messaging is the key to success in all marketing activities. Customers are always more engaged with emotional drivers and their pain points when they make decisions. Messaging is all about standing in their shoes. Marketing is the art of persuasion. It’s all based around the psychology of your target market and how best to grab their attention, develop interest, build desire and command action. 

We can help you get to the first page of google. Firstly we’ll identify keywords that matter. Then we will build campaigns around them that minimise CPC and maximise CPA. The second avenue to attack is SEO. This usually takes 6-12 months to deliver results, but it’s worth the investment. Organic rankings are often better trusted and can cost significantly less than maintaining ad spend. 

Social Media can be a great way to market your business, as long as you have the right plan and resources. We’ll discuss what you want to achieve and work with you to turn your social media channel into a powerhouse. We can create content, collect referrals, develop relationships, deliver promotion… the list goes on!

“80 per cent of business comes from 20% of your business” ever heard of that phrase or something similar?
Well, it’s not far off! It’s always a good idea to develop long-term relationships with your customers. Building a marketing process that works on repeat purchases, cross-selling, and up-selling is a great way to establish and maintain these relationships whilst continuing to grow.

We can demonstrate how different types of marketing will deliver on the goals you set and how much budget you will need to achieve these goals. The best approach is to start small and build on what’s working best. We’ll work with you to make sure you aren’t spending too much or spending it in the wrong place!